Restaurant Top Tip!
Oct 23, 2022
It's no trick questions - Do you want your restaurant customers to spend more money? (Yes, obviously)
It could be as simple as removing the dollar symbol on your menu prices, e.g. instead of $9.50 it simply becomes 9.50.
What's the difference? It's certainly a small subtle difference but it's all about spending psychology - people naturally will associate the ‘$’ with spending or losing money.
By removing the symbol altogether you reduce the pain of paying, distracting the customer from the cost.
However, don't let this distract from finding the price - that'll turn customers away! Make sure it’s clear that the number listed is the price. This can easily be done by adding a $ at the top of the column.
