VSEO - What is it, and why should you care?
We've all heard of SEO but have you heard of VSEO? Nope, well, read on!
In recent years, voice search has gained tremendous popularity, with people using voice assistants such as Amazon's Alexa, Google Assistant, and Apple's Siri to search for information, shop, and even control smart home devices. This has led to the emergence of a new area of SEO called Voice Search Engine Optimisation (VSEO).
VSEO is the process of optimising your website's content and structure for voice search. It involves understanding how people use voice search, identifying the keywords and phrases they use, and optimising your content to match those queries.
One of the key differences between VSEO and traditional SEO is the use of conversational keywords. When people use voice search, they tend to use conversational language rather than typing in short, specific phrases. As a result, you need to optimize your content for long-tail keywords and phrases that reflect how people speak and ask questions.
Another important factor to consider when optimising for voice search is the use of schema markup. Schema markup is a type of code that provides additional information about your website to search engines, making it easier for them to understand and display your content in search results. By using schema markup, you can ensure that your website appears in relevant voice search results.
One of the best ways to optimize for voice search is to create FAQ pages that answer common questions related to your business or industry. This can help you to rank for voice search queries that start with phrases such as "What is," "How to," or "Where can I find."
In conclusion, as voice search continues to grow in popularity, it is important for businesses to invest in VSEO to ensure that their content is visible in voice search results. By optimising for conversational keywords, using schema markup, and creating FAQ pages, you can increase your chances of appearing in voice search results and reaching a wider audience.
